Tuesday, February 8, 2011



You would think that with all the cultural sensitivities and awareness that is a part of the creative processes surrounding the productions of these ad campaigns that someone would have noticed the pederasty in the E*Trade baby commercials. The latest commercial showing him being fitted by a tailor (‘Enzo’, whom they slur by having the baby speak in a over-the-top bad Italian accent) who he helped establish his own E*Trade account. Maybe the baby doing his ‘Luigi’ had you laughing and you did not pay much attention to the end of the commercial, where the baby put his fingers to ‘Enzo’s’ lips. THAT was the sexualization of their relationship.

You don’t think so? We are all adults here, so you tell me what significance is there behind having another adult lightly touch your lips with their fingers, Hmm? My thoughts exactly as it does not directly lead to an encounter BUT does signify that there is some physical intimacy somewhere in the vicinity of the pair, right? And that implication is all you can get from the display.

Often, I am told that I am making too much out of nothing. Sometimes I am. Yet when you see things like this and at the same time there is widespread acknowledgement of how media influences behavior, why let stuff like this slip by? Where is the moral outrage about this?? Feh!


It wasn’t even close. The ad for the Chrysler 200 with Eminem, who is notorious for avoiding the limelight and commercialization (and Lipton used that irony in their claymation ad), supported by collage of shots around parts of town that I have, for real, ‘jogged ‘round’, was representative of the Detroit that I know. The narrator’s voice as well as his words captured what makes ‘Made In Detroit’ something authentic, made and brought in from a United States that is more real from the United States that the rest of the country lives in.

When I was thinking over my decision to leave the Motor, it had to do more with know that if I stayed there and built my life, what it would mean. But I have an adventure’s thirst, and it would not have been slaked had I stayed in town. I do think that I have taken a bit of Detroit with me, and in ‘this America’, I little Detroit goes a long way!!


Jonthy, Alice the uppity white cat's babysitter said...

I'm not sure why I missed this commercial but I love the tag line "imported from Detroit." Makes a huge and positive impression.

That corgi :) said...

I have to say that Chrystler ad was tastefully done and gave you a bit of hope about the city and perhaps the economy, but not having grown up in that area, I wouldn't be a true expert to know if there was indeed hope with it. My favorite commercial was the truck that kept alerting the family with danger the child got into and then helping the family rescue the kid.

it was a pretty lame year I thought with ads, but I did think we would have a game with the Steelers having a great third quarter, but I guess it was not meant to be (at least this year)


Bucko (a.k.a., Ken) said...

I enjoyed the Made in Detroit commercial and thought Eminem did a great job.

Beth said...

My personal favorite was the Bridgestone beaver. :) Very cute!

But I also loved the Chrysler/Detroit commercial, and I got chills when I watched it. They did a fantastic job with it, and I don't know if you read the post-Super Bowl buzz, but the ad was widely praised.

Having visited there (and a wonderful time was had by all!), I was very moved by the ad. Detroit impressed me. The outlying areas are sad, and so are the abandoned buildings. But downtown also had some beautiful buildings, and seemed to be working to reinvent itself. I would love to visit again.